Thursday, 13 April 2017
Real Easter Egg (1971)
Back in the 1970s, many people complained that the word “Easter” had been dropped from the packaging of chocolate eggs. They also claimed it was only a matter of time before other Christian Easter imagery, such as anthropomorphised cartoon chicks playing with bashful ducks or dungaree-wearing bunny rabbits, received the same treatment.
The Scarfolk Confectionery Company was only too happy to remind consumers of the true biblical events surrounding Easter: Gruesome acts of mutilation and torture, filicide/suicide, crude carpentry and auto-exhumation were all necessary to atone for the original sin that most people agree is historically unfounded, though still blame on one woman’s innocent desire for a healthy snack.
The Scarfolk Confectionery Company ensured that the word “Easter” was not omitted from its products (see above, from a 1971 brochure), in fact it was printed on the packaging over 100 times with corrosive ink that burned the word into the skin of the consumer. Anyone not bearing the burn scars was deemed by the government to be "unBritish".
Happy Easter from Scarfolk!
For more Easter-related artefacts, see also Rabies Easter Eggs, Jellied Babies and Confectionery Branded Cigarettes.